George Canciani – Creative Director / Interaction Design
 

 

George Canciani – Tribal Code – Creative Director / Interaction Design Strategist /
Cross-Disciplinary Designer / Holistic Thinker

George provides creative vision through design strategy applied to companies, products, business brands, and culture in worldwide markets influenced by accelerated change and sustainable ecosystems.

He started Tribal Code to integrate his experience, and passion for sensory design communications to produce quality Visual Branding and interactive business solutions for the Internet and offline media channels.

His approach is to generate Visual Communication interactivity through Systems Thinking, blending imagination, intuition, analysis, synthesis, and executable design architecture applied to the Web, Social Media Communications, Mobile, AR, and emerging technology platforms.

An important and consistent objective has been to increase the business value and dynamic presence of his clients' companies. He has leveraged client solutions through a focused integration of creative disciplines with attention to emerging markets, scenario planning and meaningful visualization technologies.

He has partnered with clients worldwide, delivering Brand Design differentiation and competitive advantage for Fortune 500 Companies (IBM, HP, DEC, Compaq, PeopleSoft), first and second waves of Web Startups, Emerging Technologies, ecologically sustainable businesses, European brands and cultural organizations.
(portfolio clients)

By merging professional domains, he has been a prolific disruption innovator, cross-disciplinary designer, brand strategist, perception researcher, interactive experience designer, programmer, conceptual artist and integrative thinker.

With European roots, living in Italy and Switzerland, he was influenced by seminal movements merging artistic intuition, design systems, cognitive science and evolving technologies. Driven by Design Thinking stemming from Basel Swiss Design methodologies, to the Minimalist and Deconstructivist cultural waves of creative disruption, leading to Interactive Experience Design, the Web, UX and Social Media's current deployment of mobile generated content. Currently researching Augmented Reality, ambient interaction, the Semantic Web, and eventually working with a blend of Nanotech Design, AI (Artificial Intelligence), and SynBio in designing interactive experiences through accelerated change.


Previous partnerships and design management positions include:

  • CKS Group, Creative Director Interactive;

  • Richardson/Smith ID, Design Director;

  • Digital Equipment Corporation (DEC), Worldwide Creative Director of Corporate Design and Brand Communications (acquired by Compaq / HP);

  • GGK International, Advertising Design Director: IBM Europe + Swissair accounts
    (Karl Gerstner/ Marcus Kutter agency) (Paris, France and Basel, Switzerland)

  • Ballmer + Partner AGS, Information Design Systems, Partner and Design Director (Basel, Switzerland);

  • WCVB-TV (ABC Network) Broadcast Design Director.

Educated in Italy, Switzerland, and the United States:

Harvard University Extension (Marketing Strategy)
Basel School of Design, HGK Hochschule für Gestaltung und Kunst,
MFA Design Systems Thinking (Basel, Switzerland) Armin Hofmann, Wolfgang Weingart
Systems Design Research (Zurich, Switzerland) Josef Müller-Brockmann
SVA The New York School of Visual Arts (New York) New Media Design / Film /
Conceptual Art with Robert Mangold, Richard Serra

Cultural and Business Territory:
United States, Italy, Switzerland, Germany, Austria, France.
Languages: English, Italian, German, Venetian, some French

Conceptual Art and Photography exhibits: New York; Basel, Switzerland; Trieste, Italy.