Identity Design
Building Brand Character
"Branding" can communicate a powerful emotional relationship between people, products, and services.
Creating a Brand Identity means appealing to the emotional intelligence of the customer and fulfilling desire, trust, aspiration, presence and connection.
We encourage a dialogue between the brand and its audience by activating a value proposition involving sensory, aesthetic, functional and self-expressive benefits to the customer.
In other words, we help create compelling customer relationships in constantly changing environments in need of quality engagement.
Brand Identity
Our Brand Identity work covers a range of applications, from complete Corporate Identity programs to Retail, Product, and Entertainment Identity Systems.
A Corporate Identity is the visible expression of an organization, its personality, values, and perception of its services.
As part of a brand identity, the name, mark and logotype components provide visual triggers for specific meanings attached to the corporate personality and its assets. Usually the Core Identity of a company is determined by how it behaves, and can be defined by its consistency in attitude, relationships, actions and style.
The work of Tribal Code centers on interpreting and creating a strong visible expression for the Core Identity.
We begin with an appraisal of the company’s public image and market position, develop insight, actionable concepts, and then produce a unified design program to communicate an interactive company presence.
This in turn leads to a comprehensive program of visual communication frameworks, naming, and image impressions ensuring consistent implementation of the Brand Identity system.
- Research + Analysis
- Brand Strategy Execution
- Naming
- Identity Design Concepts
- Applied Brand Expressions
- Brand Integration
Projects
Britestream Networks
Britestream Networks Brand Development
Camdens
Camdens Brand Identity
Alchemy
Alchemy Restaurants Brand Mark
Transabal
Transabal Brand Mark