Creating a Brand Identity means appealing to the emotional intelligence of the customer and fulfilling desire, trust, aspiration, presence and connection.
We encourage a dialogue between the brand and its audience by activating a value proposition involving sensory, aesthetic, functional and self-expressive benefits to the customer.
In other words, we help create compelling customer relationships in constantly changing environments in need of quality engagement.
Our Brand Identity work covers a range of applications, from complete Corporate Identity programs to Retail, Product, and Entertainment Identity Systems.
A Corporate Identity is the visible expression of an organization, its personality, values, and perception of its services.
As part of a brand identity, the name, mark and logotype components provide visual triggers for specific meanings attached to the corporate personality and its assets. Usually the Core Identity of a company is determined by how it behaves, and can be defined by its consistency in attitude, relationships, actions and style.
The work of Tribal Code centers on interpreting and creating a strong visible expression for the Core Identity.
We begin with an appraisal of the company’s public image and market position, develop insight, actionable concepts, and then produce a unified design program to communicate an interactive company presence.
This in turn leads to a comprehensive program of visual communication frameworks, naming, and image impressions ensuring consistent implementation of the Brand Identity system.
Britestream Networks Brand Development
Camdens Brand Identity
Alchemy Restaurants Brand Mark
Transabal Brand Mark